How to Build An Effective Resume

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If you’re hitting the job market, you’re going to need a solid resume. It’s your professional brochure. You will want to invest time and effort into your resume to make sure that you present yourself in the best possible light. Here are eight tips you can use to build an effective resume and help it shine. Please bear in mind, these are general guidelines; there are often exceptions, but these are considered best practices.

  1.  Invest in a resume guide. You’ll want to know the latest and greatest formats to model. You can find guides for sale on Amazon, or any bookstore, and most libraries carry multiple guides – personally, I’m partial to the guides by Wendy Enelow and Louise Kursmark, due to the depth, quality, and currency of their work samplees. The more recent the guide, the better, and there are many guides that provide examples specific to a particular field or industry, such as management, finance, or engineering. A good resume guide walks you through the components of a standard resume, today’s recommended look and feel, and tips on what recruiters and hiring managers expect to see.

  2.  Build your resume in Microsoft Word. Microsoft Word is the most commonly used and universally accepted platform by employers, and to ensure readability and compatibility by hiring managers, recruiters, and the applicant tracking systems (computer systems employers use to gather resumes), the .doc format is essential. Even if Apple Pages or Google Docs allows you to save the resume as .doc (Microsoft Word) format, it may not retain your intended formatting. From the resume guide, select an appropriate layout and format to ensure clean presentation. Stick with standard fonts (Arial, Times New Roman, Calibri, etc.) as an employer may not have invested in that fancy typeface you found buried in the font menu, and when the recruiter opens your resume it could look like unintelligible, random text. Lastly, if you’re not great in MS Word, get the help of somebody who is.

  3. Include your personal information. In the header, provide your first and last name; a current phone number, ideally a mobile number; a current email address; your city, state, and Zip/postal code (no need for the street address); and your LinkedIn Profile URL.

  4. Document your work experience. While there are exceptions, most resumes have work experience listed in reverse chronological order – namely, your current or most recent position is the most relevant, so it would be presented first, then followed by more recent experience. While there may be exceptions, generally speaking, your work experience should go back no more than ten years – what you’ve done most recently bears the most relevance. Under each role, detail your employment, location, and years of employment (recent graduates should include months), with the company and job descriptions between two to five lines.

  5. Highlight your achievements. To the highest degree possible, your resume will be more effective if your work experience is supported by accomplishment-oriented information instead of generic job descriptions that do not make you stand out as a candidate or individual. Under each role, try to provide two to five bullets, with each bullet representing a specific achievement. Focus on real, measurable achievements that employers will value; metrics matter – the more you can include the better. For example, when you say, “increased sales by 15% in the first six months, over performing projections by 4.7%”, your hard work is more apparent than if you say, “increased Q1 sales”.

  6.  Detail your education. Your highest levels of education should appear on your resume – for a recent graduate, this would appear before work experience. In terms of details, include the exact name of the diploma, year of graduation, GPA, class rank, and any honors received. Professionals with a couple years or more of experience would typically list their professional history first, without graduation date, and would include the GPA only if it’s bound to impress an employer. Bear in mind, if you attended school but did not finish your degree, do not make it appear as if you did – a background check will report the degree as incomplete (be honest).

  7.  Show off your skills. You should have a Skills or Keywords section to improve your chances of getting hits by the applicant tracking systems. These skills fall into three categories – Interpersonal and Leadership (soft skills); Technical Skills (specific to your job, such as database administration or accounting); and computer skills (everything from Microsoft Office to Photoshop to Salesforce to programming languages).

  8.  Proofread like crazy. It is not possible to proofread your resume too many times. Mistakes happen. Do not solely rely on your computer’s spelling and grammar check. While those functions will identify glaring errors and help you correct them, they will not find everything. Pay close attention to common errors like “their,” “there,” and “they’re,” or “it’s” and “its.” Have someone else proofread your resume as well to catch anything you may have missed.


 Philip Roufail contributed to this article.

Scott Singer is the President and Founder of Insider Career Strategies Resume Writing & Career Coaching, a firm dedicated to guiding job seekers and companies through the job search and hiring process. Insider Career Strategies provides resume writing, LinkedIn profile development, career coaching services, and outplacement services. You can email Scott Singer at scott.singer@insidercs.com, or via the website, www.insidercareerstrategies.com.

6 Strategies To Accelerate Your Career Momentum In A Recession

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There are glimmers of good news in the job market. Many businesses are starting to open up. The unemployment rate in the United States is edging downward. But despite these small steps forward, back on Main Street the outlook is still quite challenging.

From The New York Times – “Since March, when the crisis began to shut businesses en masse, a generation of professionals has seen careers enter a state of suspended animation. Hiring has dried up, advancement has ceased, job searches have been put on hold and new ventures are in jeopardy. As a result, even well-connected high-earners are suddenly in unfamiliar territory.” (David Gelles, 05/27/20)

Many professionals on the higher end of the economic scale suddenly find themselves competing for jobs with salaries that were significantly lower. This so-called “cyclical downgrading” of job seekers into “lower-quality” jobs, is thought to lead to sustained earnings reductions during recessions; unfortunately, this dynamic is once again a feature of our current unemployment crisis.

Here are six strategies you can use to accelerate your career momentum in this brutal economy.

  1. Move with urgency. Whatever it is you need to do to jump into the job hunt with both feet, do it. Make looking for a job your number one priority. This is a marathon, not a sprint, and the earlier you start the more of a lead you can build.

  2. Refocus your goals. Now may not be the best time to climb the corporate ladder and maximize your earning potential. That does not mean you should de-value your experience and accomplishments, but perhaps point them in a different direction. Emphasize your capability to add value to the bottom line on day one, and your desire to find the right cultural fit where you can develop.

  3. Shift your mindset. “We’re all in this together” is something you may have heard in Covid-19 response ads. It applies to the labor market as well. It’s time to be a team player, to be flexible with yourself and others, and go beyond the job title. Leaner, agile organizations need staff who can do more with less, and that means using teamwork to get results. Focus on raising the bar for everyone, not just yourself.

  4. Check your ego at the door. The key to shifting mindset is recognize that everyone currently faces challenges and to recalibrate what you should consider a success right now. Professional glory may have to take a back seat to financial security.

  5. Work your network – and be a part of someone else’s network. Work the hell out of your network, and be open to others working the hell out of you. Be a bridge for someone, and someone will be a bridge for you. You may be surprised to find allies all around you.

  6. Get current. Whether you’re applying for work, going pro with a side gig, or launching a brand new career, now it is more necessary than ever to Always Be Training. Skills matter more now than ever.


Philip Roufail contributed to this article.

Scott Singer is the President and Founder of Insider Career Strategies Resume Writing & Career Coaching, a firm dedicated to guiding job seekers and companies through the job search and hiring process. Insider Career Strategies provides resume writing, LinkedIn profile development, career coaching services, and outplacement services. You can email Scott Singer at scott.singer@insidercs.com, or via the website, www.insidercareerstrategies.com.

I Want To Change Careers, But I Don’t Know What I Want To Do. Where Do I Go From Here?

iStockphoto.com | Bulat Silvia

iStockphoto.com | Bulat Silvia

Changing careers is difficult. Sometimes, you can be at the top of a profession but must begin at the bottom of a new path. Are you prepared to wind back the clock and start over?

And, by the way, that’s if you have a clear vision of what you want to do. Many people, however, are only certain about the internal events that are driving their desire for a change – they are unhappy with their current course but aren’t sure about the next step.

If you are thinking about switching careers, here are some steps to help you along on the journey.

Work with a Career Counselor. Changing vocations is an important decision, and it may be a good investment to invest in a qualified career counselor. A career counselor holds advanced degrees in social work, counseling, or other related disciplines, and helps navigate potential options and identify a career path. They have the expertise to conduct career assessments, and spend the necessary time to learn and to understand your passions and competencies.

Tap your college career counseling center. Being a student is a career. When you graduate you are making your first, and perhaps only, career switch. If you are a recent graduate, your school is bound to have a career counseling center that may be able to help you choose the appropriate direction for your next career. Many colleges allow alumni to access their student career services as well. They see what employers are looking for in the job market, and can potentially navigate you in the right director

Follow the news. Your new career may be something you don’t even know about. If you make time to learn about emerging businesses and trends, you may have a “Eureka” moment. For example, scope out the “surge industries,”  new careers emerging that will become part of our economy for the foreseeable future.

Research your opportunities. If you have an interest in a new field, you have unprecedented methods to seek out an expert in that field. Through LinkedIn, it is easy to search for people in any profession. Be proactive and reach out to leaders in their fields and ask them if they might willing to hold an informational interview with you; many professionals are happy to provide guidance and insight on their vocation, if approached in an appropriate and respectful manner.

Research can also be learning. Check out the many sites that provide courses in every imaginable subject to learn more about a potential new career. The more well-rounded your understanding of a new pursuit, the easier it will be to transition and meet your expectations. If you independently study a subject and follow it up with a “informational interview” with an expert in that subject, you will gain more from that interview and ultimately have a deeper understanding of what it’s like to work in travel, or digital marketing, or making widgets, or whatever it is you decide to be.

Get the data. Once again, online you have unprecedented access to information about any potential new career. Sites like Glassdoor and LinkedIn have salary information, company profiles, and reviews. Career resources, like this blog, always have helpful information, and many people work very hard with only one goal – to help you get to where you want to go. There is an almost endless well of actionable information about potential vocations.


Philip Roufail contributed to this article.

Scott Singer is the President and Founder of Insider Career Strategies Resume Writing & Career Coaching, a firm dedicated to guiding job seekers and companies through the job search and hiring process. Insider Career Strategies provides resume writing, LinkedIn profile development, career coaching services, and outplacement services. You can email Scott Singer at scott.singer@insidercs.com, or via the website, www.insidercareerstrategies.com.