Tactical or Strategic Networking? Why Both Kinds Matter

Professional relationships are just as important as any other facet of your career, but too often neglected because, let’s face, it’s not glamorous or particularly fun.

And yet, it’s really, really important, especially in a moment like it is now when the job market is in a freeze. Companies aren’t not hiring; they’re just doing it very slowly and very selectively. Whether you love or hate it, networking has an elevated role to play in a sluggish job landscape, whether you’re actively seeking a new job or not.

The Short Term

Short-term networking is tactical. It’s predicated on necessity, with an urgent and specific goal, most likely applying for new jobs, whether currently employed or not. You’re reaching out for a specific reason (e.g., applying for a job) and a request (e.g., you want someone to be a professional reference). Here are some other reasons that may arise with which your network may be able to help:

• You need a reference.
• You need an introduction.
• You need an introduction on LinkedIn.
• You want to hear about unadvertised job openings.
• You want more information about a particular company or job.

You never know who may be able to help you unless you ask; just do so in a professional manner.

The Long Term

Long-term networking is strategic, and involves a deeper level of involvement and commitment, but may serve as an insurance policy against unexpected job volatility in the future. You’re not working your network for a favor or help in the moment. You’re nurturing your professional relationships in a somewhat deliberate manner so they will be advantageous in the future. It’s that simple. Small gestures can be virtual or in-person, direct or indirect, and should be consistent. Here are ways to nurture your network:

• Coffees.
• Lunches.
• Emails/Texts.
• Attend meetings/conferences.
• Use LinkedIn to rekindle personal connections, comment on content your acquaintances post, and provide congratulations.
• Accept invitations.
• Send “thank you” notes when applicable.

For people who love to be social, long-term networking is a blast. For the introverted, going to a conference or joining a client on a fun outing may seem like punishment. No matter where you fall, maintaining strong relationships with your professional network has a great return on a modest investment.

Keep in mind, just as you may call on your professional network, someone else may call on you. Reciprocity is a key to creating a safety net of professional contacts – and it’s just good karma.

Photo credit: iStock Photo – mesh cube

Philip Roufail contributed to this article.

Scott Singer is the President and Founder of Insider Career Strategies Resume Writing & Career Coaching, a firm dedicated to guiding job seekers and companies through the job search and hiring process. Insider Career Strategies provides resume writing, LinkedIn profile development, career coaching services, and outplacement services. You can email Scott Singer at scott.singer@insidercs.com, or via the website, www.insidercs.com.