resume

How to Build An Effective Resume

iStockphoto.com |

iStockphoto.com | jakkapant turasen

If you’re hitting the job market, you’re going to need a solid resume. It’s your professional brochure. You will want to invest time and effort into your resume to make sure that you present yourself in the best possible light. Here are eight tips you can use to build an effective resume and help it shine. Please bear in mind, these are general guidelines; there are often exceptions, but these are considered best practices.

  1.  Invest in a resume guide. You’ll want to know the latest and greatest formats to model. You can find guides for sale on Amazon, or any bookstore, and most libraries carry multiple guides – personally, I’m partial to the guides by Wendy Enelow and Louise Kursmark, due to the depth, quality, and currency of their work samplees. The more recent the guide, the better, and there are many guides that provide examples specific to a particular field or industry, such as management, finance, or engineering. A good resume guide walks you through the components of a standard resume, today’s recommended look and feel, and tips on what recruiters and hiring managers expect to see.

  2.  Build your resume in Microsoft Word. Microsoft Word is the most commonly used and universally accepted platform by employers, and to ensure readability and compatibility by hiring managers, recruiters, and the applicant tracking systems (computer systems employers use to gather resumes), the .doc format is essential. Even if Apple Pages or Google Docs allows you to save the resume as .doc (Microsoft Word) format, it may not retain your intended formatting. From the resume guide, select an appropriate layout and format to ensure clean presentation. Stick with standard fonts (Arial, Times New Roman, Calibri, etc.) as an employer may not have invested in that fancy typeface you found buried in the font menu, and when the recruiter opens your resume it could look like unintelligible, random text. Lastly, if you’re not great in MS Word, get the help of somebody who is.

  3. Include your personal information. In the header, provide your first and last name; a current phone number, ideally a mobile number; a current email address; your city, state, and Zip/postal code (no need for the street address); and your LinkedIn Profile URL.

  4. Document your work experience. While there are exceptions, most resumes have work experience listed in reverse chronological order – namely, your current or most recent position is the most relevant, so it would be presented first, then followed by more recent experience. While there may be exceptions, generally speaking, your work experience should go back no more than ten years – what you’ve done most recently bears the most relevance. Under each role, detail your employment, location, and years of employment (recent graduates should include months), with the company and job descriptions between two to five lines.

  5. Highlight your achievements. To the highest degree possible, your resume will be more effective if your work experience is supported by accomplishment-oriented information instead of generic job descriptions that do not make you stand out as a candidate or individual. Under each role, try to provide two to five bullets, with each bullet representing a specific achievement. Focus on real, measurable achievements that employers will value; metrics matter – the more you can include the better. For example, when you say, “increased sales by 15% in the first six months, over performing projections by 4.7%”, your hard work is more apparent than if you say, “increased Q1 sales”.

  6.  Detail your education. Your highest levels of education should appear on your resume – for a recent graduate, this would appear before work experience. In terms of details, include the exact name of the diploma, year of graduation, GPA, class rank, and any honors received. Professionals with a couple years or more of experience would typically list their professional history first, without graduation date, and would include the GPA only if it’s bound to impress an employer. Bear in mind, if you attended school but did not finish your degree, do not make it appear as if you did – a background check will report the degree as incomplete (be honest).

  7.  Show off your skills. You should have a Skills or Keywords section to improve your chances of getting hits by the applicant tracking systems. These skills fall into three categories – Interpersonal and Leadership (soft skills); Technical Skills (specific to your job, such as database administration or accounting); and computer skills (everything from Microsoft Office to Photoshop to Salesforce to programming languages).

  8.  Proofread like crazy. It is not possible to proofread your resume too many times. Mistakes happen. Do not solely rely on your computer’s spelling and grammar check. While those functions will identify glaring errors and help you correct them, they will not find everything. Pay close attention to common errors like “their,” “there,” and “they’re,” or “it’s” and “its.” Have someone else proofread your resume as well to catch anything you may have missed.


 Philip Roufail contributed to this article.

Scott Singer is the President and Founder of Insider Career Strategies Resume Writing & Career Coaching, a firm dedicated to guiding job seekers and companies through the job search and hiring process. Insider Career Strategies provides resume writing, LinkedIn profile development, career coaching services, and outplacement services. You can email Scott Singer at scott.singer@insidercs.com, or via the website, www.insidercareerstrategies.com.

In The Job Market? Here's Ten Things You Should Know About Resumes

iStockphoto.com | Olivier Le Moal

iStockphoto.com | Olivier Le Moal

The resume is a marketing brochure – and you are the product. You need a powerful dynamic resume that stands out to sell your skills, experience, and the value you will bring to your next employer. Easy, right? Here are ten things you should know about your resume that can help boost your chances in the job search.

  1. Modernize your resume. Your resume has two destinations – recruiters/hiring Managers and Applicant Tracking Systems (also known as an ATS, the system an employer uses to collect resumes) and you must tailor your resume for both audiences. Overall, this means a good-looking resume, in the proper format, that is highly readable, and loaded with keywords that will act as guides through the filters and algorithms the ATSs use to filter compare your qualifications to the job description.

  2. Fifteen seconds. Ask a recruiter, and chances are they’ll tell you that’s the average amount of time it takes them to decide whether your resume goes up the ladder. It’s not fair, but that is the reality.

  3. Two pages. With special exceptions for academics and scientists, it’s best if a resume does not exceed two pages for reasons of brevity and readability. In the case of an experienced professional, two pages is appropriate. For a recent graduate or someone in the infancy of his or her career (three years of work or less), one page should be sufficient.

  4.  Use Microsoft Word. Yes, there are other applications that do the “same” thing (Apple Pages, Google Docs, etc.) but most Recruiters/Hiring Managers use MS Word and, in many cases the ATS is calibrated to Word since the majority of employers use the software. A resume built in MS Word maximizes the chances that when your recipient opens your resume file, or the information in it is uploaded to an ATS, it will look and read the way you intended.

  5.  Use Universal Fonts. Do not get creative with fonts. Using universal fonts is best practice for written resumes, digital files, and uploads. Everyone has an opinion, but there are some standard fonts that are recommended, such as Arial, Calibri, Cambria, and Times New Roman. Almost every employer has these fonts on their computer, they’re professional, and the Applicant Tracking Systems expect them and can process them. It’s best to avoid Comic Sans and obscure fonts on the resume.

  6.  Stick with one column. Do not use multiple columns or text boxes. Text formatted using these looks nice, but the ATS might just pass the text over. Tables should be used very sparingly. Tabs are your best friend.

  7. One size does not fit all. Each job is different so each resume should be too. Take the time to edit your resume to align it with the job requirements of the position to which you are applying. Changes do not need to be drastic, just strategic. Punch your existing skills/experience/accomplishments that are the most closely associated with your target. Recruiters and hiring managers will most likely notice you took the time to do that.

  8.  Do not use a photo. In the United States and many other regions, your resume should not have your photo. Your photo takes the focus off your skills and achievements and redirects it toward your appearance. And it’s just not standard.

  9. Dump the old stuff. Your resume should be up to date and relevant. Do not go further back than ten years unless there’s a really compelling reason to do so. If you are a recent graduate, you can dump your graduation date after two years. As far as the content, unless it’s completely relevant to your job search, dump it.

  10. Accomplishments sell. Job duties are required reading but aren’t exciting to a hiring manager. Your resume should not read like it was cut and pasted from a generic job listing. Your specific accomplishments speak to the value you could potentially bring to a position and offer you the opportunity to highlight your best work.


Philip Roufail contributed to this article.

Scott Singer is the President and Founder of Insider Career Strategies Resume Writing & Career Coaching, a firm dedicated to guiding job seekers and companies through the job search and hiring process. Insider Career Strategies provides resume writing, LinkedIn profile development, career coaching services, and outplacement services. You can email Scott Singer at scott.singer@insidercs.com, or via the website, www.insidercareerstrategies.com.

Be Your Own Historian (For the Love of Your Resume)

One of the first and most sobering professional life lessons each of us learn is that all those amazing things you know you accomplished in your very-difficult-job-with-a-psychotic-supervisor are hearsay.

 When you leave a job, regardless of the reason or the end game, nobody writes up a glowing account of your crazy, ground-breaking, profit busting corporate exploits, and hands you a spiral bound copy of it on the way out with a congratulatory thumbs up. Instead, you are left to market yourself, and that glowing account you wish someone else had handed you is your resume.

 If you are wise, you’ve kept copies of any written performance reviews, or similar material, and you may have one or two commitments for written references, but past that a record of everything you did quite literally vanishes the moment you leave.

 Once you are the former employee of a company, getting basic information about work you did while you were there may be more difficult to obtain, and you may be left struggling to recount the details of your most prized achievements. However, your professional legacy can live on in the marketing brochure called your resume. However, you must be your own historian!

 I know, I know. Another thing you have to do. You’d rather move on to YouTube and watch a cat video. I get it, because we have to be our own historians as well.

Here’s an example where some good, properly recorded details can make the difference:

Generic: Wrote and published career insights blog.

Kick-Ass: In nine months, wrote twenty-six career insights articles for job seekers and, in line with mission statement to help others find work, published and promoted them across multiple online platforms, increasing overall web traffic by 5%, and establishing targeted brand visibility.

If you document your incredible work, and pay close attention to personal and company metrics, when the time comes to create a world-class resume, all the juicy details of your professional history will be there to mine and include in the most important marketing material you will ever generate.

It’s hard to have too many metrics. Dollar signs and percentages are known crowd pleasers. So are phrases like, “Increased annual revenue by…“ and “Cut operating expenses by”. If you have those types of details at your fingertips, you, or someone you hire, will have an easier time of turning your professional accomplishments into resume gold.

There is a hidden value too – confidence. When your mesmerizing personality is backed up by cold hard facts, you take that professional confidence into your job search, into the interview room, and ultimately into the boardroom.


Philip Roufail contributed to this article.

Scott Singer is the President and Founder of Insider Career Strategies Resume Writing & Career Coaching, a firm dedicated to guiding job seekers and companies through the job search and hiring process. Insider Career Strategies provides resume writing, LinkedIn profile development, career coaching services, and outplacement services, including a free resume review. You can email Scott Singer at scott.singer@insidercs.com, or via the website, www.insidercareerstrategies.com.