5 Practical & Affordable Strategies For Career Changers

iStockphoto.com (phototechno)

iStockphoto.com (phototechno)

Bored in your current career? Not sure how to make the jump into a new line of work?

Making the move to a new type of career path isn't easy. Many people go back to college and get an advanced degree such as an MBA, or some other diploma in some other discipline. However, pursuing a college degree is a huge investment oftime and money, and many people don't have enough of either to make this a reality.

Let me be clear - if you're thinking about becoming an attorney or a medical doctor, for example, there's no way around the need for a highly specialized advanced degree required as the baseline for the job.

But for the rest of us? Here are five practical – and affordable – strategies to position yourself for a new line of work.

  1. College Certificate Programs. This is a brief academic program which provides you a credential in a specific discipline, and which shows employers you've invested in your new line of work. Many colleges offer certificate programs in targeted disciplines such as Paralegal Studies, Human Resources, Computer Information Systems, and other tracks. There are few, if any, electives offered in a certificate program. The goal of a college certificate program is to provide you the skills you need for your new line of work – quickly.
     

  2. Professional Certification. Many professional organizations offer certifications demonstrating a level of achievement in their field. There are several highly regarded certifications that can help move your career upward - for example the Certified Public Accountant (CPA) is one of the highest standards in accounting, and having a CPA can open quite a few doors; likewise, the Project Management Institute offers a Project Management Professional certification, which is considered the gold standard in the field. But professional certifications can also serve as a gateway to a new career path. There are professional certifications in human resources, compensation, resume writing, career coaching, information technology, and many, many other fields. Certification (and the letters after your name) can improve your chances with employers.
     

  3. Online Classes. There are several providers of low-cost or free online training. Coursera and edX, for example, consolidate and offer classes from prestigious colleges around the world. Likewise, many universities provide their classes online, such as Harvard University's Open Learning Initiative. Likewise, there are scads of courses available online at no charge to LinkedIn Premium Subscription members. There is absolutely no reason you can't take a course and add it to your resume. Doing so could boost both your skills and your credentials, and would also provide you with valuable keywords that mayelevate your resume.
     

  4. Volunteer Projects. Let's say you're trying to branch out into search engine optimization, and you find out your son's school is upgrading its website. Why not reach out to the school's administrators and offer to help out on the SEO aspects of the project? You will get hands-on experience in a real-world setting, that you can add to your portfolio of work. And yes, you can add volunteer work to your resume.
     

  5. Special Work Projects. Companies are always planning new corporate initiatives. If you hear about a committee being put together to handle a special project, why not ask your manager if you can participate? Yes, it's additional work, but you will gain valuable exposure to new skills and experiences. I've seen individuals who have done great work on special projects appointed to newly created roles outside their discipline because they demonstrated an aptitude for the new line of work.


Scott Singer is the President and Founder of Insider Career Strategies Resume Writing & Career Coaching, a firm dedicated to guiding job seekers and companies through the job search and hiring process. Insider Career Strategies provides resume writing, LinkedIn profile development, and career coaching services, including a free resume review. You can email Scott Singer at scott.singer@insidercs.com, or via the website, www.insidercs.com.

How Can I Hire A Recruiter To Find Me A Job?

FYI - They prefer to be called "Recruiters." / iStockphoto.com (keport)

FYI - They prefer to be called "Recruiters." / iStockphoto.com (keport)

One of the most frequent questions I get as a career coach is, "How can I hire a recruiter to find me a job?"

While developing relationships with agency recruiters, also known as headhunters, can be valuable to your job search, you usually can't hire one. Recruiters are hired by companies to find talent for their difficult-to-fill job openings.

In other words, employers pay recruiters to hunt down talent, screen candidates, and present the best qualified individuals to hiring managers and human resources staff. And these companies pay handsomely for these services, an amount in the neighborhood of 25% of the first year salary of the person they hire.

Or more, depending on the complexity of the search, or the level of the role they're looking to fill. A retained search firm hired to find a C-level executive often charges in the neighborhood of 33% of the candidate's first year total compensation (plus expenses). Let's say the search firm places a CEO with a base salary of $400K and a projected bonus of $100K for total $500K in cash compensation. At 33%, they're set to receive a check for a cool $165K for their services. It's not hard to figure out where the recruiter's loyalty lies.

That said, relationships with recruiters are a critical part of the job hunter's toolbox. A good recruiter with an established practice may have connections – and access – to potential employers. And many hiring managers are willing to take a plugged-in recruiter's calls for a couple reasons - they present good candidates, and they may have job opportunities for the hiring manager in the future.

Want to get the most out of your job search by working with recruiters? Here are eight strategies to keep in mind as you build relationships with recruiters.

  1. Be smart about which recruiters you contact. Do your research - agency recruiters typically focus on particular disciplines or areas. If you're looking for a job in the finance arena, focus on getting to know recruiters who who place finance staff – a connection with an IT recruiter, for example, may be great in terms of helping you understand the general job market or making a periodic connection, but you'll be an outlier rather than their core audience. And you'll be taking up valuable time the recruiter could otherwise be using to place candidates in their area of specialty.
     

  2. Approach the recruiter with tact and diplomacy. Handle your initial contact with respect. Be professional - send your resume with a brief, well-written cover note explaining why you're contacting them, and the value you can add to their practice. Keep in mind, they are under no obligation to work with you, much less find you a job.
     

  3. If the recruiter calls you, go through the screening process. The recruiter will want to evaluate your skills to see if you're going to be a fit for any openings they're currently working or for any future potential opportunities. Don't be offended, they're doing their job. And don't hesitate to ask if you think you're a fit with the types of roles they fit. Who knows - your skills may be quite in demand. By the way, headhunting is a fast-paced business, so don't be offended if the call is brief and direct.
     

  4. Be responsive. If you've made it this far, and the recruiter reaches out to you again in the future, it means that you're on their radar. Reply promptly to any emails or calls, or you'll miss out on being considered for potential opportunities. Take too long to respond and you'll be labeled as unreliable, and shuffled to the back of their candidate list.
     

  5. Be straightforward with the recruiter about your situation. Keep in mind that candidates are their inventory, and they reflect the recruiter's ability to present quality, reliable talent. If you've got an offer on the table or in the works, tell them. Share your target salary range. And tell the recruiter if you've already applied to a company for which they're considering submitting you, either directly or through another recruiter. They're going to present you to an employer with this criteria. And be consistent - surprises kill deals, and if you tell an employer a different salary range than you told the recruiter, for example, you will be persona non grata.
     

  6. Be valuable to remain front of mind. Recruiters are taught that everybody they contact will be either a A) Potential Client; B) Potential Candidate; or C) Potential Referral Source. It's not unusual for somebody to be all three at different times in the relationship. Ask what kind of jobs the recruiter is working on, or what kind of candidates they are working with. Even if you're not a candidate at this moment, if you can provide some potential leads on either of the other two categories, then the smart recruiter will remember that you did them a solid to help put money in their pocket.
     

  7. Feel free to work with more than one recruiter. Some recruiters have exclusive relationships with companies, so you may need to reach out to multiple individuals to be sure that you capture more potential opportunities out there in the market. But working with too many recruiters may dilute your brand;  2, maybe 3 agencies, are ideal.
     

  8. Most recruiters call when there is a meaningful update. If an appropriate amount of time has passed and you would like an update, call or email the recruiter. You should expect timely responses - if they don't get back to you, it may send you a message as to how relevant your application is to their workflow.

Kevin Suksi, Vice President and Cofounder of Orion Solutions Group, a full-service staffing and human capital firm, contributed to this article.


Scott Singer is the President and Founder of Insider Career Strategies Resume Writing & Career Coaching, a firm dedicated to guiding job seekers and companies through the job search and hiring process. Insider Career Strategies provides resume writing, LinkedIn profile development, and career coaching services, including a free resume review. You can email Scott Singer at scott.singer@insidercs.com, or via the website, www.insidercs.com.

I Just Got a Job Offer! What Do All The Words in this Letter Mean?

Sign it! Sign it! / iStockphoto.com (Grinvalds)

Sign it! Sign it! / iStockphoto.com (Grinvalds)

Congratulations! After five weeks and multiple rounds of interviews, the company decided to extend you a written job offer!

The recruiter emails you the offer and... holy cow, this thing is long. The letter has to be at least two pages long and filled with business speak. What do I make of all this? And why did the company feel the need to send me their own version of War and Peace?

Believe it or not, that lengthy letter you're holding in your hands is a well thought out document, that – if well written – details most of the things about compensation, terms, and conditions, and the other effluvia you need to consider prior to accepting a job offer.

Let's go through the components of a typical offer letter. But first, there are two important items I'd like to mention:

I am not an attorney, nor do I presume to give legal advice. This is a general guide to reading a job offer; if you have serious questions or concerns about the wording of an offer, I advise you to find appropriate legal counsel. But that's not me.

This article details what you will typically find in an offer. There are as many variations to offer letters as there are companies extending employment, so how much or how little documentation a company chooses to include in the letter can vary wildly - from the verbal offer to a lengthy contract.

Let's talk about the components of an offer:

  1. Salary: How much the company pays you to do your job. This will usually be presented as an annualized figure., such as $35,000 per year, and broken down into per-pay-period amount, such as $1,346 per bi-weekly. The reason for this is that unless you sign a serious contract (like a Major League Baseball player or head coach in the NCAA) your pay is not guaranteed. Your job is likely at-will, meaning that once you stop working, so does payroll. This will often tell you if or when you will be eligible for the merit increase (i.e. raise) based upon your performance appraisal and the regular salary review cycle. Some companies don't give regular raises - be warned.
     

  2. Incentive Compensation: Many companies give out bonuses to employees in certain jobs if they, the company, and or their business unit meet some combination of performance goals. This is usually presented as a percentage of salary, such as "12% of eligible earnings." Keep in mind, this is just a target; companies often give more or less (or none) depending upon how that performance turns out. Often, the letter will state that you will have to be employed on a certain date and have worked a certain period (like the previous full year) to collect this. Terms will often be detailed in the offer letter.
     

  3. Long-Term Incentive: Higher-level folks, like executives, often get offers for stock options and the like. It's usually detailed in here.
     

  4. Sign-on Bonus: If company really wants you to join, they may throw some extra cash at you to help influence your decision. They'll detail the amount they're offering you - and they'll detail how they'll claw back a portion of the bonus or the entire amount in case you leave before a certain time (like 1 or 2 years of employment) – companies often include this language to encourage employee retention. My advice: If you're not sure you're going to love the job, put the money in escrow so that you can hand it back when you leave.
     

  5. Relocation Assistance: Moving the old homestead from Texas to California for the job? The company may offer you relocation assistance in the form of mover services or a cash allocation so that you can handle the move itself. The specifics of the actual relocation itself usually reside in a separate policy document, so ask for this if they offer you a relocation package. Again, the company may try to claw back a portion or all of your relocation expenses if you leave the company too soon, and these costs can really add up to major cash.
     

  6. Tuition Reimbursement: Your new employer may pay some or all of the tuition for you to get that degree you've wanted to pursue. There are two catches. First, the degree usually has to be something that will add to the company's benefit in your current role (in other words, if you work in Accounting, they'll more likely approve tuition for an MBA than for a Theater Arts Degree). Second, clawbacks in case you leave usually apply.
     

  7. Health & Wellness Benefits: This explains the benefits you will typically qualify for - such as health insurance, long- and short-term disability insurance, life insurance, dental insurance, etc., and when you're eligible to get these benefits. The letter will usually tell you when and how you qualify, but won't get into the nitty–gritty of what your benefits cost you (your premiums and copays) and what's covered. You'll need the benefits brochures - ask for them.
     

  8. Vacation, Holidays, Sick Time: Also known as PTO (paid time off). Here you'll find out how you accrue days off, and how many you can accrue. Each company's paid time off policy works differently, so read this carefully; some companies offer separate vacation days and sick days, and others will lump these all into a time bank where you draw it down regardless of why you're missing work. Incidentally, if you have vacation time already scheduled to take place after you start, this is a good time to mention this to the recruiter, so that you can get the time approved, even if you haven't accrued the time.
     

  9. Other Perks, Benefits, and Tools: Company phone, company car, discounts on corporate product, travel benefits, whatever, this will all be outlined in the offer letter.
     

  10. Terms of Employment: The company will likely insert verbiage about your employment being "at-will" (in other words, you can quit or be fired at any time), or perhaps contractual terms. Either way, the company usually include a note about their right to change terms and conditions (on benefits, policies, or many other things) in the future.
     

  11. "Employment is Contingent Upon"...: This is where the company details that the offer letter is only good if you pass the drug test and background check. Fail one or both of those, and the offer is null and void.
     

  12. Place For You To Sign: Yep. The offer letter is a contract. The company wants you to sign the letter and send it back to make sure that everybody is on the same page and agrees to the terms. Keep a copy.

What may NOT be in the letter: Employers may have you sign a plethora of other documents once you walk through the door. These could include Non-competition Agreements (which restrict you from working for a competitor within a certain period of time), Nondisclosure Agreements (saying you won't share their secrets), Conflict of Interest Disclosures (preventing you from investing in or doing business for any organization in direct conflict with your employer's interests) and many more covenants. Companies have been known to terminate employees who refuse to sign such documents, so ask your questions up front.

Don't hesitate to ask the HR representative who extended you the offer if you have questions about its contents. It's better to know and to understand what you are getting yourself into.


Scott Singer is the President and Founder of Insider Career Strategies Resume Writing & Career Coaching, a firm dedicated to guiding job seekers and companies through the job search and hiring process. Insider Career Strategies provides resume writing, LinkedIn profile development, and career coaching services, including a free resume review. You can email Scott Singer at scott.singer@insidercs.com, or via the website, www.insidercs.com.